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Flynn Named to 2021-22 PRSA National Membership Committee

After leading a “moonshot membership effort” for the Dallas Chapter of Public Relations Society of America in 2019, which led to the chapter becoming the fourth largest chapter in the country with more than 350 active members, Melissa K. Flynn, APR, was recently asked to join the organization’s 2021-22 National Membership Committee. The committee oversees membership promotions, practices, renewal and retention strategies centered around the professional needs of strategic communications professionals across the country – from professional development and networking to career resources and continuing education. Currently, PRSA serves nearly 30,000 professionals. “The pandemic has significantly challenged professional organization membership,” says Flynn. “We know our members need the resources and connectivity we provide communications professionals now more than ever, yet the landscape has changed. The onus is on PRSA to evolve with our members’ needs, and I am committed to listening and being that member ‘voice’.”

Our Expertise

Two decades of B2C, B2B and non-profit public relations and marketing experience

  • Strategic PR planning & counsel
  • Crisis & issues management
  • Social media & influencer engagement
  • Executive visibility & thought leadership
  • Media and community relations

  • Content developer/writer for online/print
  • New business pitch strategy
  • Idea generation, presenting
  • Media & speaking training
  • “Big idea” generator/collaborator

Melissa is the consummate PR professional…she has it all; masterful messaging, in depth media contacts, quick grasp of what is relevant and spot on strategic insights… A joy to work with….a warm team player and a great listener.

Mary Jo Dorn
Catholic Charities of Dallas

About Melissa K. Flynn, APR

Providing business-impacting strategies for corporations and non-profits

Biography Experience Credentials Community
Biography

Melissa Flynn

I remember always thinking ‘Melissa’s here, I can relax – whatever the challenge is, it’s going to be taken care of.’

Donna Owens Cox
VP Global Communications / MeadWestvaco Corporation

With more than two decades of experience providing strategic PR/marketing counsel and smart, business-impacting strategies for corporations and non-profits – from Frito-Lay to Georgia Regents University to MD Anderson Cancer Center – Melissa’s passion is working with B2B, B2C and non-profit organizations to drive positive, business-impacting change.

She has deep expertise in strategic planning and C-suite counsel, new business pitch development and is an accomplished executive  communications coach and media trainer.

Experience

experience-companiesPrior to opening her own consultancy, Melissa was a senior leader at some of country’s top PR and integrated agencies. Most recently, she was SVP/Brand Director at Ketchum driving new business and national strategy for retail giant Frito-Lay, as well as PR programming and issues/crisis management for various hospitality and energy-related accounts.

Before that, she was a Senior PR Director at The Richards Group working across the B2B, B2C and cause spectrum – from top retail brands (The Home Depot, Honeywell Automotive – Prestone, Autolite, FRAM, Pilot Pens) to cutting edge B2B brands (Revere Security – internet security) to causes (MD Anderson Cancer, Children’s Medical Center of Dallas).

Additional senior-level agency positions included extensive experience with digital PR initiatives, cause and pro-social marketing, as well as crisis communications and issues management for clients including Nickelodeon and Spike TV, Circle K convenience stores, Fruit of the Loom, MeadWestvaco, and Piggly Wiggly grocery stores.

Credentials

Awards/Leadership

  • Current PRSA National Membership – Committee Member
  • Current PRSA Dallas Chapter – Board of Directors
  • Past President – PRSA Dallas Chapter, PRSA SC Chapter
  • Two-time National PRSA Silver Anvil award winner
  • Dallas PRSSA/Charleston PRSSA – Guest Lecturer
  • College of Charleston (Corp. Comms.) – Past Adjunct Professor

 

Education

  • BA – University of Michigan (Communications)
  • MBA – University of Tennessee
  • Accredited in Public Relations (APR)
Community

Melissa currently serves on the PRSA National Membership Committee, the PRSA Dallas Board of Directors and is Past President of both the Dallas and S.C. Chapters of PRSA. She also has a passion for helping animals in need, and has served on several boards of the SPCA and Humane Society as well as provided pro-bono PR counsel to the National SPCA. In Dallas, Melissa also was a past Board Committee Member for the Dallas Arboretum PR/Marketing Committee.

  • ASPCA
  • Humane Society
  • PRSA
  • Dallas Arboretum & Botanical Garden

Client Snapshot

Past and present experience with the full spectrum of B2B, B2C and non-profit clients.

Keep in Touch

Contact Melissa Flynn PR & Marketing

Whether you are looking for fresh PR thinking and strategies, need help establishing your brand, or simply need smart strategic marketing counsel,
Melissa Flynn PR & Marketing can help.

Give us a call or email, and let’s start a conversation.

843.817.7653

melissa@melissaflynnpr.com