Skilled, experienced, strategic, connected, practical, and a pleasure to work with. Melissa has been the best PR (and marketing) partner I’ve worked with in the last 20 years. She consistently works to develop the best targeted strategy to match our short- and long-term goals, while always respecting budget guidelines to obtain desired results at an efficient cost. Highly, highly recommended!
Kelly Kubasta
Named Shareholder/Attorney, FBFK Law Firm
With nearly three decades of experience providing strategic PR/marketing counsel and smart, business-impacting strategies for corporations and non-profits – from Frito-Lay to Georgia Regents University to MD Anderson Cancer Center – Melissa’s passion is working with B2B, B2C and non-profit organizations to drive positive, business-impacting change.
She has deep expertise in strategic planning and C-suite counsel, new business pitch development and is an accomplished executive communications coach and media trainer.
Prior to opening her own consultancy, Melissa was a senior leader at some of country’s top PR and integrated agencies. Most recently, she was SVP/Brand Director at Ketchum driving new business and national strategy for retail giant Frito-Lay, as well as PR programming and issues/crisis management for various hospitality and energy-related accounts.
Before that, she was a Senior PR Director at The Richards Group working across the B2B, B2C and cause spectrum – from top retail brands (The Home Depot, Honeywell Automotive – Prestone, Autolite, FRAM, Pilot Pens) to cutting edge B2B brands (Revere Security – internet security) to causes (MD Anderson Cancer, Children’s Medical Center of Dallas).
Additional senior-level agency positions included extensive experience with digital PR initiatives, cause and pro-social marketing, as well as crisis communications and issues management for clients including Nickelodeon and Spike TV, Circle K convenience stores, Fruit of the Loom, MeadWestvaco, and Piggly Wiggly grocery stores.